Throughout the training, we make the magic happen!
Between sessions, the JT&Co team works on:
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Analyzing the business environment
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Developing a one-year marketing strategy
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Developing a marketing budget and implementation plan
The plan will be presented at the end of the training.
Analysis
Analysis of competitors, target markets and opportunities, and the identification of a marketing problem.
Marketing strategy
Combinations of tactics to address the marketing problem.
Budget and implementation
Development of a marketing budget, an implementation plan, and key performance objectives.
Training tools
Meta Business Suite
The participant will learn how to schedule posts on Instagram and Facebook with Business Suite. Other platforms can also be explored depending on business needs.
Google Ads
With the help of our experts, the participant will learn how to create a Google Ads campaign. Other advertising platforms, such as Facebook Ads, can be explored upon request.
Canva
Guided by our experts, the participant will learn basic design principles. They will get to use Canva to create designs that accurately reflect their business’s brand identity.
CapCut
The participant will learn how to plan and edit eye-catching videos. They will get to consult with communications and multimedia experts to convey a message effectively.
8 modules
1
Analysis
In this first module, the participant is involved in the process of internal and external business analysis, and learns marketing research techniques from the consulting expert. This module is primarily geared towards identifying opportunities and setting goals for the participant’s business.
3 hours
2
Planning
This module covers market segmentation, tactic selection, and budgeting. The participant learns concepts such as marketing mix and content marketing, and directly applies their knowledge within the context of their business.
3 hours
3
Communication
In this module, the participant learns the elements of a brand, communication tools, storytelling, and tips for clear messaging and translation.
3 hours
4
Marketing
In this module, the participant learns various digital and traditional marketing tactics such as social media marketing, posters, event marketing, and word of mouth. They also learn to use the Meta Business Suite platform.
3 hours
5
Online advertising
In this module, the participant learns how to run an online advertising campaign for their business with Google Ads or Facebook Ads (depending on the needs of the business). They learn how to target a specific market, establish an advertising budget, select a campaign type, and optimize said campaign.
3 hours
6
Design
The participant learns the basic principles of design and how to design with two languages in mind. They also learn how to properly integrate their company’s logo, fonts, and brand colours into their day-to-day work. The participant will be shown how to use the Canva platform.
3 hours
7
Website
This module will be very flexible and tailored to the participant, given that the main concepts will vary depending on the type of website the business has. The key concepts introduced include: creating and modifying web pages, and search engine optimization.
3 hours
8
Multimedia
The participant learns the difference between short-form and long-form videos, and has the opportunity to consult an expert for advice on video assembly and planning a video shoot for their business. They also learn to use the CapCut platform to create videos.
3 hours
Expert consultation
With our awesome team of experts, we can pass on our passion and professional knowledge to you, in addition to guiding you through the development of a badass marketing strategy that is relevant and applicable to your business… live!
Félixe Bourgeois
Marketing
Kailyn Cloutier
Design
Julien Boucher
Multimedia
Mélanie Prevost
Communication
Lindsey McCaffrey
Communication
Julie Tremblay
Strategy & Design
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