SERVICES
What can we do for ya?
01
Branding
Brands are one of the easiest and most direct ways to distinguish yourself as a business or organization, just like your name! While the products or services you offer might not necessarily be unique, your brand is. This consists of the visual identity of your business and the story your business tells. It’s designed to be easily recognizable, and to make consumers feel a specific way.
Your brand will set the tone for everything your business does in regards to marketing and design, so it’s really important to have a good one. But we've got you covered. We can help you build your brand from the ground up, or rework your existing brand to set your business up for success.
A business without a brand identity and strategy is one that's in pretty rough shape. We can help you determine what the purpose, mission, vision, values, and target audience of your business are to set you on the right track. We’ll also figure out what makes you stand out from your competitors, and see what unique story your brand can tell.
On the visual side of things, we'll pick and design things like your logo, colours, fonts, imagery, and patterns to represent your business.
Custom content creation is all about keeping your current audience engaged by flaunting your industry knowledge and driving traffic to your website and social media platforms. Instead of just reposting and sharing other people’s content, we can help you generate original content of your own. It requires more effort, but it's so worth it in the long run! This might take the form of blog posts, social media posts, newsletters, videos, or even webinars.
When we say ‘traditional media,’ we mean any sort of media that doesn’t involve the internet. Just like back in ye olden days when you'd sooner rip your hair out than listen to the grating sound of beeping while your computer spends three days trying to send an email. This could include stuff like posters, pamphlets, newspaper ads, billboards, direct mail, radio, and television. Though we live in an increasingly digital world, traditional media remains an important part of spreading information, especially when you’re targeting a local audience.
The internet is by far the easiest way to instantly reach people anywhere in the world. Just a few clicks and boom, you’ve communicated a message with someone on the opposite side of the world. For this reason, the internet is a powerful tool for your campaign. ‘Digital media’ can include things like websites, social media, paid online ads, affiliate marketing, and emails, and are especially useful for targeting younger tech-savvy audiences and people who are a little farther than just next door.
Sometimes, you’ll want to go that extra mile with your campaign. You don’t just want to provide something people can look at or browse—you want to offer an experience. In some cases, throwing an event can be a really fun and engaging way to draw attention to the thing you’re promoting. For example, if you’re releasing a music album, people will commonly throw a launch party. When putting together your campaign plan, we can help you figure out what sorts of events might be beneficial towards achieveing your goals.
02
Campaigns
Campaigns are a great tool to get the word out about your products, services, or upcoming events. They consist of a bunch of activities that will happen or be released over a set period of time. These activities can involve traditional media, digital media, events, or any combination of the three. For example, if you’re launching a new product, you could put up billboards, post about it on social media, and host a taste-testing event as part of your campaign to promote the launch. Budget's Sky's the limit!
We can help you put together the perfect campaign to get the results you want. With your goals in mind, we’ll figure out what scope, channels, content format, and visual approaches will be most appropriate and effective.